In the News
The Sunshine Hormone’s Second Act: Why Science is Rethinking Vitamin D
Monday, December 1, 2025
he biological ubiquity of Vitamin D receptors (VDR) tells a story that extends far beyond the skeleton. While traditional dogma held that the kidneys were the sole site where Vitamin D was converted into its active form, calcitriol, researchers have now identified the enzymatic machinery required for this activation in tissues ranging from the prostate and breast to the colon and immune cells. continue reading
Creating Micro-Campaigns for Niche Groups
Wednesday, November 26, 2025
Marketing in the tanning and wellness industry has traditionally leaned toward broad seasonal themes: “get your summer glow,” “holiday specials,” “New Year, new you.” While these approaches keep your brand visible, they often lack the precision needed to spark strong engagement. Today’s consumers are bombarded with generic promotions every day. What cuts through the noise is relevance. continue reading
Top Benefits of Using Indoor Tanning Lotion — According to Professional Tanners
Wednesday, November 26, 2025
Walk into any busy tanning salon and you’ll notice something right away: the people who get smooth, even, consistent color aren’t necessarily the ones with the strongest beds — they’re the ones who always use lotion. continue reading
