In the News
Why All Effective Marketing is Math
Wednesday, April 8, 2026
For many salons across the country, it is not unusual for the average member to be worth $75, $100, $150 or more per year. Let’s take the low number: $75 average revenue per member. Those 100 members are worth on average $7,500 over the course of the next 12 months. So, that ad you spent $1,000 on will generate $7,500 over the next year…that is more than a seven-to-one return on your investment. Not too shabby. continue reading
Why the Optimal Vitamin D Range May Be Higher
Wednesday, April 8, 2026
Vitamin D is far more than a “bone vitamin.” It is a powerful regulator of immune function, inflammation, and cellular health. The evidence continues to show that aiming for higher, optimized levels, rather than simply avoiding deficiency, can have meaningful impacts on health outcomes. continue reading
PEI – Minimum wage set to increase
Thursday, April 2, 2026
On October 1, 2026, the rate will increase from $17 to $17.30 per hour. continue reading
Ontario Cutting Small Business Tax by $1.1 Billion
Thursday, April 2, 2026
The Ontario government is delivering on its plan to protect Ontario by building a more competitive, resilient and self-reliant economy with a $1.1 billion cut to the small business corporate income tax (CIT), from 3.2 per cent to 2.2 per cent, over the next three years. This tax cut, which is a 31.25 per cent cut to the existing rate, would provide more than 375,000 Ontario small businesses with up to $5,000 in tax relief every year. continue reading
Crisis Management: Handling customer complaints and online reviews
Wednesday, April 1, 2026
Negative feedback, whether in-person or online, can feel like a setback for business owners. However, when managed correctly, customer complaints and online reviews can serve as valuable opportunities for growth, improvement, and increased customer loyalty. Here’s how to turn criticism into a competitive advantage. continue reading
