In the News

Geofencing takes that same instinct and makes it surgical. Instead of blanketing a Postal code and hoping the right people notice, you draw an invisible boundary around a specific location on a map—your salon, a competitor down the road, the CrossFit gym around the corner, the bridal shop, the college dorm complex—and you deliver ads to the phones of people who physically enter that boundary. It’s proximity marketing with a scalpel, and for an industry built on location and impulse, it may be the most naturally aligned advertising tool to come along in years.  continue reading

As consumers navigate ongoing economic uncertainty, shifting trade dynamics, and rapid technological change, what does the outlook look like for Canada and U.S. heading into the critical Q4 shopping season? Drawing on recent insights from Ipsos Market Essentials, our global tracker surveying 1,000 Canadians and 1,000 Americans each month, this webinar will explore how households are adapting in today's Endurance Economy. continue reading

The next era of tanning, skincare, and wellness starts here. Join us for the Official 2027 New Sunshine Product Launch & Reveal—the event that sets the tone for the season ahead and gives you the first look at what’s coming next. continue reading

That’s when clocks would normally have turned back an hour for most of Western Canada. But they’re staying where they are, putting residents on permanent daylight time. Mistlberger said it’s a mistake and he and other researchers from British Columbia have released an analysis warning of the potential risks to health, the economy and students’ well-being with the darker mornings on the way. continue reading

Here’s what the answer should be: As the indoor tanning professional in your salon, you — the salon operator, the professional — are in control of the tanning process. Always. In fact, determining proper exposure schedules for clients is one of the indoor tanning salon operator’s most important responsibilities. continue reading