In the News

The Greatest Public Health Mistake of the 20th Century

Friday, November 30, 2018
The recommendation to avoid sun exposure and always use sunblock when outdoors may be the greatest public health mistake of the 20th century continue reading

Sunlight Institute responses to sun articles 11/19/18—11/25/18

Tuesday, November 27, 2018
Sunlight Institute responses to sun articles 11/19/18—11/25/18 What we really need is a sensor that tells us when we are not getting enough sun exposure! A 20 year Swedish study demonstrated that women who were always seeking the sun had half the risk of all-cause death, compared to women who stayed indoors.… continue reading

Tanning Salon Sunbeds Improve Vitamin D Levels

Monday, November 26, 2018
Previous studies have shown that people using tanning salon sunbeds with UVB during winter, can reach physiological blood levels of vitamin D greater than 100 nmol/L. Kimball et al 4 in the following study found .... continue reading

Here comes the sun: Defending our summer rays

Friday, November 23, 2018
Because the message I've taken from all this doesn't seem that complicated. Know your skin. Get out in the sun, but respect it like the god it has often been perceived to be. Don't burn. WELL WORTH THE READ continue reading

8 Ways to Tell Your Most Compelling Brand Story

Friday, November 23, 2018
And, Hocks noted, at the end of the day, if people are eventually telling your story for you, then you know your brand story is effective, meaningful, and powerful. continue reading

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