In the News
We’ve Been Thinking About Sunlight All Wrong
Thursday, July 2, 2026
The more I began to think about the way the energy from light cascades through the body, the more I began to think of us as tai chi masters, channeling that energy into our molecules and bending it into patterns that flow through the body and maintain good health. Then, I suddenly realized that I had the metaphor all wrong. We’re not the tai chi masters. We’re the energy! continue reading
Building Adaptability: Create the best competitive advantage
Wednesday, July 1, 2026
For an industry that has seen its share of curveballs, adaptability has become the best predictor of success. Whether your business is big or small — if you don’t change with the times, your time is most likely limited. To stay on top, make a conscious effort to incorporate these adaptability tactics into your business model. continue reading
Red & Infrared × UV: The Synergy Science
Wednesday, June 24, 2026
Every UV lamp study, every photoaging paper built on artificial radiation, every dermatological consensus built on that literature, it is measuring damage in an organism that never got the circadian cues to get ready. That is a foundational error. The conclusions drawn from it have shaped sun avoidance messaging for decades. continue reading
