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What began as a simple way to encourage client loyalty has evolved into a refined, revenue-driving model at the heart of the most successful salons. While early EFT programs focused on offering maximum access for minimal cost, top-performing salons have since reimagined their structures—prioritizing value, psychology, diverse service options, and strategically tiered pricing to increase both average spend and long-term retention. The result? Businesses that are not only more stable year-round but are also significantly more profitable overall. continue reading

Here is a question worth sitting with for a moment. If you stopped offering discounts tomorrow, what would actually happen to your business? continue reading

- Current vitamin D recommendations are based on a well-documented statistical error that underestimated the vitamin D needs of individuals. - Dr. James Lyons-Weiler explains why using study averages instead of individual data led to RDAs and Upper Intake Levels that are too low for much of the population. - His simple bridge-and-truck analogy illustrates how confusing group averages with individual variation can lead to flawed public health policy and real-world consequences. - Despite more than a decade of published evidence confirming the mistake, federal vitamin D recommendations have yet to be updated to reflect current science. continue reading

At the University of Alberta, Alessandro Marcon recently studied misinformation about sunscreen on the social media platform TikTok. While most of the 1,000 videos analyzed promoted sunscreen, a smaller percentage suggested it's toxic or even cancer-causing, he said. "Those videos with harmful information are shared more often, they're liked more often and they're commented on more often. So they really resonate with particular audiences,” said Marcon, a senior research associate at the Health Law Institute. continue reading