In the News
Something to be Excited About
Thursday, October 8, 2026
In my personal experience, one of the best things about running a business is that it never gets boring. You’re constantly faced with new challenges you have to overcome, and there are always new opportunities out there to improve your business. There’s always something new to be excited about, a new battle to be waged, and an idea you’re overlooking that could significantly change the game. It’s what keeps me going. It never gets boring. And that’s why working in the tanning industry for 45 years has been perfect for me. continue reading
Home Field Advantage: Geofencing is your competitive edge for neighborhood marketing
Wednesday, October 7, 2026
Geofencing takes that same instinct and makes it surgical. Instead of blanketing a Postal code and hoping the right people notice, you draw an invisible boundary around a specific location on a map—your salon, a competitor down the road, the CrossFit gym around the corner, the bridal shop, the college dorm complex—and you deliver ads to the phones of people who physically enter that boundary. It’s proximity marketing with a scalpel, and for an industry built on location and impulse, it may be the most naturally aligned advertising tool to come along in years. continue reading
IPSOS State of the Nation: Heading into the Holiday Season Webinar Oct 29th
Wednesday, October 7, 2026
As consumers navigate ongoing economic uncertainty, shifting trade dynamics, and rapid technological change, what does the outlook look like for Canada and U.S. heading into the critical Q4 shopping season? Drawing on recent insights from Ipsos Market Essentials, our global tracker surveying 1,000 Canadians and 1,000 Americans each month, this webinar will explore how households are adapting in today's Endurance Economy. continue reading
2027 NEW SUNSHINE PRODUCT REVEAL Oct 13th 1pm EDT
Tuesday, October 6, 2026
The next era of tanning, skincare, and wellness starts here. Join us for the Official 2027 New Sunshine Product Launch & Reveal—the event that sets the tone for the season ahead and gives you the first look at what’s coming next. continue reading
Canada’s move to permanent daylight time sparks health warning
Tuesday, October 6, 2026
That’s when clocks would normally have turned back an hour for most of Western Canada. But they’re staying where they are, putting residents on permanent daylight time.
Mistlberger said it’s a mistake and he and other researchers from British Columbia have released an analysis warning of the potential risks to health, the economy and students’ well-being with the darker mornings on the way. continue reading



