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For brands and retailers, this raises the cost of inconsistency. Consumers, especially younger ones, may evaluate not only price and performance but also whether a company's actions align with the values it communicates. Organizations should avoid assuming that affordability pressure has displaced these expectations. Instead, they need to understand which issues matter to their customers, where those expectations are strongest, and what trade-offs customers are actually willing to make. continue reading

Higher vitamin D levels and greater exposure to ultraviolet (UV) radiation from sunlight were both linked to reduced signs of inflammation, although UV exposure appeared to be associated with a broader anti-inflammatory signature. continue reading

Similar to word of mouth, online reviews can be powerful in the sense of making or breaking a consumer’s decision to go somewhere. In fact, 90 percent of customers read reviews before going to a business. A whopping 72 percent of people say that they will act and trust the business more after reading a positive review, according to e-commerce consultant Khalid Saleh. continue reading

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