The hair salon I go to has a tanning bed. It’s coin operated I think and much cheaper than your salon. Why are your prices so much higher?

Monday, September 23, 2013
There are lots of hair salons that have tanning equipment in the back of their salons and it’s a secondary business for them. Now do you go to the cheapest beauty salon in the city/town? I would suspect not, you have beautiful hair.…

Many clients are coming in concerned about tanning with all the negative press. What should I tell them?

Monday, September 23, 2013
I would recommend that you respond in a professional manner. As a Member of the JCTA, make sure you have your member logo up, this shows clients that we are professional industry. Show them your personal certificates on the wall – all staff here are certified to operate the equipment.…

How are my membership dollars being spent at JCTA?

Monday, September 23, 2013
Up until 2013 the majority of money was being spent on government lobbyists. The membership decided to go back to what the original intent was for the JCTA. This was to market the industry in a positive light. In 2012, the JCTA hired a social media company to give us a direction.…

Due to negative media regarding our industry many customers are becoming scared to access our service. What is a simple and short response that my staff could use to help ease their fears?

Monday, September 23, 2013
There are always positives and negatives to everything we do in life. The media always seem to focus on the negatives. The key is moderation, just like eating too much food is bad for you, and so is too much sun / indoor tanning.…

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Salon owners – it's time to join forces and make a mark in the tanning industry. To maintain and develop a prosperous indoor tanning industry in Canada by educating Canadians on how to maximize the benefits while minimizing the manageable risks of responsible UV exposure. We will pursue continuous improvement of the perception of tanning amongst Canadians through scientific facts and research that support indoor tanning as an intelligent, controlled choice for UV exposure.

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