In the News

Paying to show up in search results is only half the battle; the formatting and copywriting of your ad will also determine how many people click on your page and what they’re going to do when they get to your site. continue reading

Michael E. Stepp, the longtime president of Wolff System Technology, passed away on September 6, 2025, at the age of 73. During his two decades at the helm, he guided the company’s growth in North America and was widely admired for his sharp mind, personable approach to business, and unfailing professionalism. continue reading

A new study shows that vitamin D2 may reduce vitamin D3 levels, suggesting D3 is the more effective supplement for immune and overall health. Professor Colin Smith said: “We have shown that vitamin D3, but not vitamin D2, appears to stimulate the type I interferon signalling system in the body – a key part of the immune system that provides a first line of defense against bacteria and viruses. Thus, a healthy vitamin D3 status may help prevent viruses and bacteria from gaining a foothold in the body.” continue reading

It might surprise you, but Dr. Pompa avoids most chemical sunscreens. “Sunscreen. First of all, you don’t want to block the sun,” he explains. While sunlight has many health benefits, many sunscreens contain oxybenzone, a chemical banned in numerous countries due to its hormone-disrupting effects. His alternative? Zinc oxide for targeted sun protection—it’s safer and effective without the toxic additives. continue reading

Hey, no one said this would be easy. But, when you consider that red light therapy could become a keystone service in your business, attracting non-tanners of all ages, and demanding solid pricing, it is definitely worth putting the work in. And like with any other business opportunity worth exploring, education comes first. continue reading