In the News

Tan Tax Repeal Bill Stalls in U.S. Senate

Thursday, January 3, 2019
“The Tan Tax got into the Affordable Care Act in 2009 because indoor tanning professionals did not have a presence or early warning system on Capitol Hill,” ASA’s Norton said. “That is no longer the case.” continue reading

 Sunlight Institute Sun article responses 12/24/18—12/30/18

Monday, December 31, 2018
Sunlight Institute Sun article responses 12/24/18—12/30/18 Gisèle, this is an article that needed to be written. Sunscreen is a toxic fraud. In addition to what you said, a recent meta-analysis showed that sunscreen use made no difference at all in the risk of skin cancer.… continue reading

Is Free Better than a Discount?

Thursday, December 27, 2018

Is Free Better than a Discount?

Friday, December 21st, 2018
Of course free is better for the customer, but it may also make for a more effective promotion in the long-run than a discount, according to research. A study in the Journal of Consumer Research found that offering a discount devalues a product significantly in the minds of consumers, while offering something free as a promotion has little affect on the perceived value.…
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Sunlight Institute responses to sun articles 12/17/18—12/23/18

Thursday, December 27, 2018
Sunlight Institute responses to sun articles 12/17/18—12/23/18 Congratulations to Larisa Trexler, who understands that sunbeds (tanning beds) have many healthful benefits, including relaxation and a feeling of wellbeing. Here are several additional benefits of sunbeds:
  • A twenty-year study showed that sunbed users had a 23% reduced risk of all-cause death compared to those who avoided sunlight and sunbeds.
continue reading

ESA Scientific Newsletter 4th edition

Friday, December 21, 2018
ESA Scientific Newsletter 4th edition The European Sunlight Association has done a review of the latest research that may interest you. Please see attachment Scientific_Newsletter_December.01continue reading

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