In the News

SK Health minister taking time on tanning bed decision

Saturday, May 4, 2013
Despite prompting from Saskatchewan doctors, Health Minister Dustin Duncan says he’s loathe to rush into banning youths from tanning beds. continue reading

Too much SPF may lead to porous bones: experts

Friday, May 3, 2013
Doctors are warning sunscreen users that higher levels of sun protection factor (SPF) may mean better protection from ultraviolet radiation (UV), but also a higher risk of vitamin D deficiency. continue reading

To Boost Immunity, Get Your Vitamin D Levels Up

Friday, May 3, 2013
In countries where sun exposure provides the equivalent of 10,000 IU a day and people have vitamin D blood levels of 105 to 163 nmol/L, autoimmune diseases (like multiple sclerosis, type 1 diabetes, inflammatory bowel disease, rheumatoid arthritis, and lupus) are uncommon. Don't be scared that amounts that high are toxic: One study of healthy young men receiving 10,000 IU of vitamin D for 20 weeks showed no toxicity." continue reading

Ontario budget: Canadian Cancer Society applauds government’s continued commitment to preventing skin cancer

Friday, May 3, 2013
Comments from the JCTA, press release did not get a lot of traction in the media. 70% chance an election will happen this year. PC pushing NDP with gas plant problems, media has picked this up. Vote on second reading still has not happened. If second reading happens before summer break (16 days from now) there is probalby be committee meeting over the summer. If an election is called we start all over again. continue reading

UV, PR and the JCTA

Friday, May 3, 2013
The Joint Canadian Tanning Association (JCTA) tested new Facebook ads in March and the winners were Toast and 4 Ladies. The Facebook ads then redirect the consumer to specific landing page on the new JCTA educational consumer website – TanResponsibly.ca. In the March testing the ads had close to 2 million impressions in a 1 week period. continue reading

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