In the News

For years, service-based businesses have competed on results. In tanning, that meant focusing on the outcome—a deeper tan, better skin appearance, visible improvement. Results like those still matter. But in today’s wellness-driven market, they are no longer the full story. continue reading

Several studies are reviewed to demonstrate how increased, sensible sunshine exposure and increased vitamin D levels are related to decreased melanoma incidence and mortality, decreased tumor size, and improved response to melanoma treatment continue reading

As of Monday, June 1, 2026, the province’s general minimum wage will rise to $18.25 an hour. continue reading

Scientists increasingly believe that sensible, non-burning sun exposure may act as a powerful biologic signal affecting immune balance, inflammation, mood, and overall health. Research suggests sunlight and UV exposure may help regulate immune activity and influence autoimmune diseases such as multiple sclerosis through mechanisms that extend beyond vitamin D alone. continue reading

Modern dermatology’s entire evidentiary base on light and skin comes from studies that used isolated UV bands (narrow 311 nanometer UV-B lamps, controlled UV-A chambers, artificial radiation sources) pointed at in vitro human tissue or nocturnal animals in a clinical setting. They never tested sunlight. They tested a fraction of sunlight, stripped of everything that surrounds it in nature, and then built a complete theory of human photobiology on top of that fraction. This is the original sin of sun science. continue reading