In the News

Marketing in the tanning and wellness industry has traditionally leaned toward broad seasonal themes: “get your summer glow,” “holiday specials,” “New Year, new you.” While these approaches keep your brand visible, they often lack the precision needed to spark strong engagement. Today’s consumers are bombarded with generic promotions every day. What cuts through the noise is relevance. continue reading

Walk into any busy tanning salon and you’ll notice something right away: the people who get smooth, even, consistent color aren’t necessarily the ones with the strongest beds — they’re the ones who always use lotion. continue reading

The provincial government is inviting the public to provide feedback on draft regulations for personal services in Prince Edward Island. continue reading

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Many owners and managers would respond to this simple question by listing the many complex challenges they’re facing in today’s economic climate. Uncertainty and costs are rising, while consumer demand remains fragile. Add that to the ongoing problems around labour shortages and supply chains. The problems keep coming. All the external challenges you face as a business owner are tough, but remember this: problems affect everyone. You are not the only one facing daunting challenges. Cast your imagination ahead to this time next year: some businesses will still be thriving, other—not so much. Which category will your business fall into? No matter what’s happening with the economy, make sure that your business is one of the thriving ones by taking concrete actions right now. continue reading