In the News
Vitamin D the prescription for the Okanagan’s gray days
Tuesday, December 2, 2025
“Studies have found that people with low vitamin D are at higher risk of many serious diseases such as cardiovascular disease, major cancers such as breast and colorectal, autoimmune diseases such as diabetes and multiple sclerosis and even infections, flus, and colds,” says the Woodstock, Ont.-based Vitamin D Society. continue reading
The Sunshine Hormone’s Second Act: Why Science is Rethinking Vitamin D
Monday, December 1, 2025
he biological ubiquity of Vitamin D receptors (VDR) tells a story that extends far beyond the skeleton. While traditional dogma held that the kidneys were the sole site where Vitamin D was converted into its active form, calcitriol, researchers have now identified the enzymatic machinery required for this activation in tissues ranging from the prostate and breast to the colon and immune cells. continue reading
Creating Micro-Campaigns for Niche Groups
Wednesday, November 26, 2025
Marketing in the tanning and wellness industry has traditionally leaned toward broad seasonal themes: “get your summer glow,” “holiday specials,” “New Year, new you.” While these approaches keep your brand visible, they often lack the precision needed to spark strong engagement. Today’s consumers are bombarded with generic promotions every day. What cuts through the noise is relevance. continue reading
