In the News

Imagine a government policy based on a math error—one that affects the bones, hearts, lungs, and pregnancies of millions of Americans every day. Now imagine that error has persisted for more than a decade. That is the situation with the U.S. federal government’s guidance on vitamin D. Despite its profound importance for immune function, pregnancy, cancer outcomes, cardiovascular health, and respiratory infections, vitamin D policy in the United States remains stuck in 2011—not because of scientific consensus, but because of a now well-documented statistical miscalculation. continue reading

He said: “A few dermatologists are reevaluating the issue of sunlight on the human body. And the leader of that is a character called Richard Weller from Edinburgh. And he is going back over all the data and Richard’s coming out and saying, ‘You know, all-cause mortality is lower in people that get a lot of sunlight. And his argument is that, ‘the only thing you got to avoid is sunburn.’” continue reading

Everything we do as indoor tanning professionals is based upon the underlying premise of sunburn prevention. continue reading

“Studies have found that people with low vitamin D are at higher risk of many serious diseases such as cardiovascular disease, major cancers such as breast and colorectal, autoimmune diseases such as diabetes and multiple sclerosis and even infections, flus, and colds,” says the Woodstock, Ont.-based  Vitamin D Society.  continue reading

he biological ubiquity of Vitamin D receptors (VDR) tells a story that extends far beyond the skeleton. While traditional dogma held that the kidneys were the sole site where Vitamin D was converted into its active form, calcitriol, researchers have now identified the enzymatic machinery required for this activation in tissues ranging from the prostate and breast to the colon and immune cells. continue reading