In the News

As we celebrate Small Business Week from October 19 to 25, the Canada Revenue Agency (CRA) is here to support Canada’s small business community. Running a business in a changing environment comes with challenges – including managing your tax affairs. This Small Business Week, we’re sharing tax information, tools, and services to help you stay informed, meet your tax obligations, and focus on your business. continue reading

Employees are your most important assets in the salon you run. Let me clarify: The most important person is the employee who is helping your customers, plain and simple, and there shouldn’t be any argument to that. continue reading

These bold stripes that outline bikinis are not just about aesthetics but about belonging. Every “You look so healthy!” comment at the start of the fall semester on a post displaying the newly sharpened tan lines of the summer isn’t about sun exposure, but about social exposure.  continue reading

In my personal experience, one of the best things about running a business is that it never gets boring. You’re constantly faced with new challenges you have to overcome, and there are always new opportunities out there to improve your business. There’s always something new to be excited about, a new battle to be waged, and an idea you’re overlooking that could significantly change the game. It’s what keeps me going. It never gets boring. And that’s why working in the tanning industry for 45 years has been perfect for me. continue reading

Geofencing takes that same instinct and makes it surgical. Instead of blanketing a Postal code and hoping the right people notice, you draw an invisible boundary around a specific location on a map—your salon, a competitor down the road, the CrossFit gym around the corner, the bridal shop, the college dorm complex—and you deliver ads to the phones of people who physically enter that boundary. It’s proximity marketing with a scalpel, and for an industry built on location and impulse, it may be the most naturally aligned advertising tool to come along in years.  continue reading