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While plenty of tanning businesses are still thriving by focusing on driving the majority of their members to all-access memberships that showcase exceptional value, others are now starting to push the limits on membership pricing. Some of the major tanning franchises are now offering UV-only memberships that exceed $100 per month, and smaller, independent operators are also starting to migrate toward more premium pricing, including all-access options up to $150 and above. continue reading

A new RCT demonstrates that correcting vitamin D deficiency can significantly improve mental health outcomes while simultaneously reducing cardiovascular risk factors continue reading

“Exposure to sunlight has become a risk versus benefit equation with the benefits for most of us being very high. More specifically, non-burning sun exposure is beneficial for multiple body systems, principally by pathways not dependent on vitamin D. continue reading

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The magic of employee success happens in the 10 percent. You find out who has charisma, tone, and great body language. This is where you find out who can transition between a “Hi, how are you doing today?” and bringing up a bottle of lotion. This is also where you find out which employee can give one or multiple reasons why a customer needs this lotion. Most importantly, this is where you find out if the employee can make a sale. continue reading