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Here is a question worth sitting with for a moment. If you stopped offering discounts tomorrow, what would actually happen to your business? continue reading

- Current vitamin D recommendations are based on a well-documented statistical error that underestimated the vitamin D needs of individuals. - Dr. James Lyons-Weiler explains why using study averages instead of individual data led to RDAs and Upper Intake Levels that are too low for much of the population. - His simple bridge-and-truck analogy illustrates how confusing group averages with individual variation can lead to flawed public health policy and real-world consequences. - Despite more than a decade of published evidence confirming the mistake, federal vitamin D recommendations have yet to be updated to reflect current science. continue reading

At the University of Alberta, Alessandro Marcon recently studied misinformation about sunscreen on the social media platform TikTok. While most of the 1,000 videos analyzed promoted sunscreen, a smaller percentage suggested it's toxic or even cancer-causing, he said. "Those videos with harmful information are shared more often, they're liked more often and they're commented on more often. So they really resonate with particular audiences,” said Marcon, a senior research associate at the Health Law Institute. continue reading

The research on vitamin D's role in health is strong, and always evolving. The importance of getting enough vitamin D (through food, safe sun exposure, and supplementation) cannot be underscored. Maintaining optimal vitamin D levels can help support everything from bone and immune health to healthy aging. It'll be interesting to see what we learn about this vitamin over the next six months.  continue reading

For those patients with vitamin D test results, roughly 30-50% were vitamin D deficient on their initial test. The VA center with the lowest percentage of vitamin D deficiency also had more than 50% lower inpatient costs than the three centers with the highest rates of vitamin D deficiency. Also, patients who received one or more follow-up tests had 50% lower inpatient laboratory and pharmacy costs, as compared to those who only received one test (which gives the patient data required to maintain their optimal vitamin D level). continue reading