Media Releases

Deficient Thinking

Friday, January 25, 2013
Your vitamin D fix (May 2) Globe & Mail Dermatologist Cheryl Rosen shows exactly how misguided the dermatology industry is about the benefits of vitamin D. The Globe and Mail has reported that US researchers will announce in June the first direct link between cancer prevention and vitamin D based on a four-year clinical trial involving 1,200 women that found those taking vitamin D had about a 60% reduction in cancer incidence.… continue reading

Vital tanning; Tanning booths can overcome Canadians’ susceptibility to vitamin D deficiency, which is linked to cancer in new studies

Friday, January 25, 2013
Steven Gilroy Financial Post While the Canadian indoor tanning industry is primarily a cosmetic service, an undeniable physiological side effect is the vitamin D that Canadians obtain from indoor tanning sessions. Independent research has shown that indoor-tanning clients have 90% higher vitamin D blood levels than non-tanners and, consequently, higher bone mineral density readings.… continue reading

Give the gift of light for Christmas

Friday, January 25, 2013
KELOWNA, BC – As last-minute shoppers scurry to complete their lists there’s one Christmas gift that will give friends and family warmth and some much-needed vitamin D – an indoor tanning session. Canada’s northern latitudes make us among the most vitamin D-deprived people in the world during the dark winter months.… continue reading


Friday, January 25, 2013
TORONTO — As Canadians brace for the much awaited warm summer months there is something else that our bodies crave – sunlight. Alarmingly however, Canadian public health messaging has resulted in the demonization of sunlight. The amount of fear this dogma has created is potentially damaging to the health of Canadians.… continue reading

Over-cooked sun care message keeps Canadians in dark about sun’s benefits

Friday, January 25, 2013
Joint Canadian Tanning Association Launches Tan Awareness Week KELOWNA, BC — UV exposure in levels consistent with tanning is natural and intended – a fact that often gets lost in over-trumped sun care messages. That’s why Canadians need to be exposed to the facts and not the myths about sun exposure, says Steve Gilroy, Executive Director of the Joint Canadian Tanning Association (JCTA).… continue reading

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