Many clients are coming in concerned about tanning with all the negative press. What should I tell them?

Monday, September 23, 2013
I would recommend that you respond in a professional manner. As a Member of the JCTA, make sure you have your member logo up, this shows clients that we are professional industry. Show them your personal certificates on the wall – all staff here are certified to operate the equipment.…

Due to negative media regarding our industry many customers are becoming scared to access our service. What is a simple and short response that my staff could use to help ease their fears?

Monday, September 23, 2013
There are always positives and negatives to everything we do in life. The media always seem to focus on the negatives. The key is moderation, just like eating too much food is bad for you, and so is too much sun / indoor tanning.…

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