In the News

To Boost Immunity, Get Your Vitamin D Levels Up

Friday, May 3, 2013
In countries where sun exposure provides the equivalent of 10,000 IU a day and people have vitamin D blood levels of 105 to 163 nmol/L, autoimmune diseases (like multiple sclerosis, type 1 diabetes, inflammatory bowel disease, rheumatoid arthritis, and lupus) are uncommon. Don't be scared that amounts that high are toxic: One study of healthy young men receiving 10,000 IU of vitamin D for 20 weeks showed no toxicity." continue reading

Ontario budget: Canadian Cancer Society applauds government’s continued commitment to preventing skin cancer

Friday, May 3, 2013
Comments from the JCTA, press release did not get a lot of traction in the media. 70% chance an election will happen this year. PC pushing NDP with gas plant problems, media has picked this up. Vote on second reading still has not happened. If second reading happens before summer break (16 days from now) there is probalby be committee meeting over the summer. If an election is called we start all over again. continue reading

UV, PR and the JCTA

Friday, May 3, 2013
The Joint Canadian Tanning Association (JCTA) tested new Facebook ads in March and the winners were Toast and 4 Ladies. The Facebook ads then redirect the consumer to specific landing page on the new JCTA educational consumer website – TanResponsibly.ca. In the March testing the ads had close to 2 million impressions in a 1 week period. continue reading

$300 Grant from CCS for Tanning is Out in Ontario

Wednesday, May 1, 2013
$300 not a lot of money and the CCS did not say how many schools did the campaign this year. Was that an indicator that there were less schools this year? continue reading

Taxing The Tan, Not The Sun in the USA

Friday, April 26, 2013
But the new law does not actually tax the rays we gather by lying in the sun. Lawmakers have not yet worked up the nerve to do that — though I believe someday they will. For now, the tax just applies to indoor tanning services. But it applies only to some of these services, delivered by only some providers, and only when the services are billed in certain ways. continue reading

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