In the News

Is a sunbed really the problem? Check out the reduction of skin cancer with the recovery of the Ozone Layer continue reading

If I become the other one out of a hundred with cancer, then so be it. I will not go to the breakfast bar at Holiday Inn and eat a fruit bowl. I will take my shirt off at the beach and go where no man now dares to travel — into the water without a single drop of sun screen. The coral reef will thank me, Apple Paltrow will thank me, and my t-shirt will thank me. I will go to the breakfast buffet and eat enough bacon to immediately require an AED shock treatment. I will tan like George Hamilton. continue reading

When purchasing a tanning bed, seems like such a simple operation, who knew that it would land a local business owner, a chance to appear and spotlight his business on national TV? continue reading

TORONTO, Ont. (October 28, 2015) – As Canadians prepare to batten down the hatches for another cold, dark winter, The Vitamin D Society is shining a light on the dangerous health implications of getting too little vitamin D. continue reading

We know, from the 48 scientists who signed our call to action, that a vitamin D level of 40-60 ng/ml is recommended to prevent disease and improve general quality of life. Can we get to this vitamin D level from the sun? Is it safe? continue reading