In the News

How do you know what to believe about vitamin D? Or Sunlight?

Wednesday, July 13, 2016
Most likely, trials with negative findings will have more than one of these tells. Knowing these tells will help you understand possible reasons why the research did not show promising results. continue reading

Why don’t plants get sunburn?

Tuesday, July 12, 2016
The new research adds to our increasing understanding that the UVB in sunlight shouldn't be seen just in terms of damage. continue reading

On the Other Side of Fear

Tuesday, July 5, 2016
Most importantly, do not be paralyzed by fear, use the energy as fuel to become more productive and informed as we all work together to ensure the health and longevity of our industry. continue reading

New Study Finds That Athletes Lacking This Elusive Vitamin Are Weaker, Slower and Less Explosive

Monday, July 4, 2016
What makes the connection between vitamin D and athletic performance especially important is that many athletes are unaware of their deficient status....However, the easiest way to get vitamin D is from sunlight. Human skin creates significant amounts of vitamin D when it's exposed to sunlight. continue reading

Vitamin D beneficial for more than strong bones

Thursday, June 23, 2016
“This study indicates that vitamin D intake should be more closely monitored in the elderly, not just to promote healthy bones, but to reduce soft tissue calcification,” Hagg said. “Since exposure to sunlight is a major source of vitamin D production in humans, the study also suggests that perhaps we all should spend a bit more time outside.” continue reading

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