In the News
The Perception of Value
Wednesday, July 19, 2017
Years ago, I was shown a video on the psychology of perceived value. They set up a restaurant with simple, undecorated card tables and metal chairs. continue reading
This Pill Could Ease Your Next Sunburn (It’s Not Aspirin!)
Wednesday, July 19, 2017
Remarkably, volunteers who got the highest doses of the vitamin had long-lasting benefits, including greater sunburn relief, and less redness, swelling, and inflammation, according to the results published May 30 in the Journal of Investigative Dermatology. continue reading
J.A.S.O.N. SURVIVAL GUIDE FOR TANNING SALONS
Tuesday, July 18, 2017
Did you think the J.A.S.O.N. months were a time to kick back and relax? This is the time for tanning salon owners to kick it in to prepare for peak season 2018! continue reading
What Can You Say? Clarifying Customer Communications
Wednesday, July 12, 2017
Thousands of studies now point to potential benefits of vitamin D and UV exposure. I’ve been following the evolution of this science for 21 years as a big part of my job. It’s important that tanning professionals understand how this research is going to continue to unfold and impact their business. SEE JCTA NOTE AT THE END continue reading
Are People Really Taking Sky-High Doses of Vitamin D?
Wednesday, July 12, 2017
But is 4000 IU/d actually a high dose for adults? Many vitamin D researchers believe that the IOM recommendations for adults are at least 10X too low continue reading
