In the News

8 Ways to Tell Your Most Compelling Brand Story

Friday, November 23, 2018
And, Hocks noted, at the end of the day, if people are eventually telling your story for you, then you know your brand story is effective, meaningful, and powerful. continue reading

Is Sunscreen Protecting You?

Friday, November 23, 2018
Sunscreen is a billion dollar industry. We are told over and over to use sunscreen when out in the sun. Yet this study shows that melanoma rates and death from melanoma are rising even as we use more and more sunscreen. continue reading

Apple Watch can soon help prevent skin cancer, sunburn

Wednesday, November 21, 2018
The new Apple Watch can help prevent sunburn, premature skin ageing and even skin cancer as the US Patent and Trademark Office have approved its patent on monitoring ultraviolet (UV) light exposure. continue reading

Sunlight Institute Responses to Sun Articles 11/12/18—11/18/18

Monday, November 19, 2018
Sunlight Institute Responses to Sun Articles 11/12/18—11/18/18   https://www.idahostatejournal.com/news/local/don-t-ignore-the-health-benefits-of-the-sun/article_f65c66d8-95ef-56e2-9324-f6aada393408.html Dr. Willey, you are terrific and truthful–a truly common sense physician! That was a great article and I hope you continue to espouse the benefits of sun exposure. Here are a few more facts about sun exposure that your readers would enjoy:
  • Sun exposure in the U.S.
continue reading

What Your Salon Can Learn from Netflix

Thursday, November 15, 2018
Before you start wondering why I’m writing an article about Netflix for Smart Tan Magazine, let me get to the point — there’s a lot that tanning salons can learn from Netflix. continue reading

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