As we approach the end of 2019, the marketing press is full of stories about how we can make marketing more effective in 2020. In most cases, these articles are full of oft-repeated advice: the importance of email marketing, why SEO is important for your business, and how to store your customer data safely.
In the News
Wet, cold weather associated with increased cancer rates
Friday, January 10, 2020
JCTA NOTE: UV exposure would decrease with cloud cover weather as we all know. Therefore wet and cold weather would decrease UVB exposure. Most research shows that the further you get away from the equator the higher the risk of most cancers, including melanoma.
5 Things To Avoid in 2020 From Looking at Online Marketing in 2019
Friday, January 10, 2020
Sunlight Institute Responses to Sun Articles Dec 30th to Jan 3rd
Wednesday, January 8, 2020
Sunlight Institute Responses to Sun Articles Dec 30th to Jan 3rd
https://www.newindianexpress.com/lifestyle/health/2019/dec/31/delhi-cold-wave-winter-of-discontent-2083125.htm
It is especially important, as you mentioned to get sunlight exposure all year, especially to prevent seasonal affective disorder or SAD. Serotonin is the primary chemical that enhances mood, and sunlight or other bright light is the key to producing it.… continue reading
Researchers find evidence of obesity, malignant skin cancer link
Friday, January 3, 2020
Researchers find evidence of obesity, malignant skin cancer link
That obesity is a risk factor for several types of cancer is well known
Friday January 3, 2020 2:22 PM, IANS
London: The researchers have found out that Bariatric surgery might help in reduction of skin-cancer risk, adding that, this finding can be described as a key piece of evidence that substantiates the connection between weight loss and malignant skin cancer.
… continue readingIs Free Better than a Discount?
Monday, December 30, 2019
Is Free Better than a Discount?
Friday, December 20th, 2019 SmartTan.com
Of course free is better for the customer, but it may also make for a more effective promotion in the long-run than a discount, according to research.
A study in the Journal of Consumer Research found that offering a discount devalues a product significantly in the minds of consumers, while offering something free as a promotion has little affect on the perceived value.
… continue reading
