In the News

Should you trust the SPF number on the label?

Wednesday, January 29, 2020
Some of the numbers can be found for SPF 50 showed up as an SPF 8,” says Dr. Cole. “This report indicated that as much as 50% of the sunscreens did not meet their label claims and over 74% of sunscreens with only inorganic (ZnO and TiO2) were overrated in terms of their SPF results.” continue reading

Research Suggests Current Guidelines for Sun Exposure are Unhealthy and Unscientific: Outside Magazine

Wednesday, January 29, 2020
Mainstream medicine indeed has it all wrong, the writer concludes after analyzing the types of research on sun and health the tanning industry has been talking about for years, in an article from national publication Outside Magazine. continue reading

Sunlight Institute Responses to Sun Articles Jan 17th to 22nd

Tuesday, January 28, 2020
Sunlight Institute Responses to Sun Articles Jan 17th to 22nd   https://www.washingtonpost.com/health/why-getting-enough-vitamin-d-in-wintertime-is-so-important/2020/01/17/c3598082-3875-11ea-9541-9107303481a4_story.html?outputType=comment Vitamin D is important, and the best way to obtain it in winter is by using a sunbed (tanning bed). People in Canada who regularly use tanning beds have optimal vitamin D levels–levels that are far higher than the typical Canadian citizen.… continue reading

Develop an Intense Mindset to Achieve More Than You Thought Possible

Friday, January 24, 2020
What is the difference between someone having the ability to lift a car during an emergency but not being able to any other day? They had no choice! continue reading

The 11 Landing Page Best Practices to Swear By

Friday, January 24, 2020
If you’re in marketing, you’re no stranger to landing pages. We’ve all clicked through an interesting ad looking for more information and abandoned the landing page because it was too confusing or didn’t hold enough information. And if we’re paying attention, we usually take note of what not to do with our own landing pages. continue reading

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