In the News

very sales professional, no matter how seasoned, encounters moments where momentum stalls or the close slips through the cracks. This session is designed to shine a light on the most common missteps made during client consultations continue reading

“Patients often come to me with persistent skin issues that don’t respond to regular treatments,” shares Dr. Arora. “In many cases, checking and increasing Vitamin D levels makes a visible difference in their skin health,” he said. continue reading

I met with a salon group that has been using SmartSun Therapy medical grade red light beds in their stores for two years. The purpose of the meeting was to discuss what we’ve all learned about red light therapy services in the tanning salon environment. In the meetings, we discussed everything from customer experiences and feedback, marketable treatments, session and membership pricing, operator and consumer education, and non-salon competition. continue reading

Could sunlight help treat disease? A growing number of studies find potential benefits of UV light therapy for conditions like multiple sclerosis, Type 1 diabetes and Crohn’s disease. continue reading

Social media is key to marketing in this digital age, helping businesses drive growth, engage with customers and clients, build trust and tell their brand stories. “These days, every company should view themselves as a media company in addition to their primary business activity,” says  Daniel Asfaha, Manager, Partnerships at BDC, formerly in Advisory Services, where he helped companies with their growth. “It doesn’t matter if you’re just starting out or well established, social media can help you achieve your business goals.” continue reading