In the News

Make the Most of a Small Marketing Budget

Wednesday, May 10, 2023

Make the Most of a Small Marketing Budget

Monday, May 8th, 2023 SmartTan.com
Owning a small business usually means you’re operating on a smaller budget when it comes to your marketing and promotion. Unfortunately, some small business owners experiencing a rough patch or low sales tend to cut marketing and promotion to save money.
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American Academy of Dermatology survey shows Generation Z adults are unfamiliar with sunburn and tanning risks

Wednesday, May 10, 2023

American Academy of Dermatology survey shows Generation Z adults are unfamiliar with sunburn and tanning risks


JCTA NOTE: if you read between the lines, this is good for the industry, Gen Z is getting it. A tan protects you from a sunburn!!
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Sunlight Institute Responses to Sun Articles 317

Wednesday, May 10, 2023
Sunlight Institute Responses to Sun Articles 317   https://www.yahoo.com/lifestyle/experts-higher-spf-isnt-always-204207628.html Please do not promote sunscreens of any kind. Here are some facts you should know about sunscreens and sunburns: First, in the U.S. sun exposure has decreased by 90% since 1935. During that same period, melanoma has increased by 3,000%.… continue reading

How to Use Sunshine to Produce Vitamin D

Wednesday, May 10, 2023
Published on May 9, 2023
 

Tips for safely incorporating sunshine exposure into your routine to produce vitamin D

Key Points

  • Developing a personalized plan that incorporates sunshine exposure into your regular routine to maximize the benefits and make vitamin D, while being mindful not to burn, can be easily done when considering the following factors
  • If the length of your shadow on the ground is shorter than your height, the sun is high enough in the sky to let UVB rays shine through and reach the ground, and your skin, which is usually mid-day between the hours of 10 am and 2 pm; early morning and early evening, when our shadows are taller than we are, only provide us with UVA sunlight (good for making nitric oxide), not UVB which is necessary for vitamin D production
  • Knowing your skin type is essential for personalizing your sun exposure; darker skin contains more melanin, which acts as a natural sunscreen and decreases the likelihood of burns and skin cancer, however, the more melanin skin contains the longer it takes to produce vitamin D
  • Read more for additional factors, myths about vitamin D & sunshine, and how to tell if you are getting enough vitamin D

Exposure to sunshine initiates many reactions within the body that affect our health, the most notable of which is vitamin D production.
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New Sunshine webinar May 16th – Client Generalizations Declassified

Tuesday, May 9, 2023
Join us to learn how to give clients a personalized tanning experience!… continue reading

Why Join?

Salon owners – it's time to join forces and make a mark in the tanning industry. To maintain and develop a prosperous indoor tanning industry in Canada by educating Canadians on how to maximize the benefits while minimizing the manageable risks of responsible UV exposure. We will pursue continuous improvement of the perception of tanning amongst Canadians through scientific facts and research that support indoor tanning as an intelligent, controlled choice for UV exposure.

Benefits of Becoming a JCTA Member

Here are some good reasons for you to join!

  • Insurance Discounts
  • Government Relations
  • Media Relations
  • Scientific Research
  • Member Resources
  • Business Growth
  • Consumer Confidence
  • Positive Marketing
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