In the News

2022 GrassrootsHealth – May Sunshine Month

Executive Summary:

The GrassrootsHealth – May Sunshine Month was another huge success this year! The Vitamin D Society funded GRH $10k (US) and our colleagues in the US also contributed $5k (US) for a total budget of $15k (US) for this year’s campaign. In May 2022, GrassrootsHealth sent out 14 informational newsletters, each based on sunshine and UV health benefits topics. These newsletters were promoted on social media through Twitter and with boosted Facebook posts. Here in Canada, we shared these GRH Twitter posts and also shared and boosted the Facebook posts to our Canadian market. The VDS boosted these FB posts for $100 (plus tax now) per post, 14 posts in total, for a total spend of $1526 and reached 227,170 people, engaged 18,629 people, and these posts were shared a total of 296 times.

GrassrootsHealth directly boosted 13 FB posts in the US for a total spend of $2600 US this year. GRH reached a total of 498,729 people, engaged 20,447 people, and their posts were shared 307 times.

Overall, we are very happy with the campaign results and very thankful to have GrassrootsHealth as a partner to bring the sun and UV health benefits message to the public.

Key Indicators                                     VDS                              GRH

Total Spent:                                         $1526                          $2600

Number of posts:                               14                                13

Average cost per boost:                     $109                            $200

People Engaged:                                 18,629                         20,447

Cost per Engagement:                        $0.08                           $0.12

People Reached:                                 227,170                       498,729

Cost per Reach:                                   $0.007                         $0.005

Post Shares:                                        296                              307

Cost per Share:                                   $5.15                           $8.47

Post Likes:                                           678                              1,005

Post Comments:                                 144                              218

Top 5 VDS Posts for Engagement

1. Engage 2,586 – 13.8% – Video – Cost/Benefit of Optimal Health With Sunshine, Vitamin D
2. Engage 2,458 – 13.2% – Melanoma Overdiagnosis and the Real Risk of UV Exposure for Skin Cancer
3. Engage 2,456 – 13.2% – Diseases Associated With “Sunshine Deficiency”
4. Engage 1,693 – 9.1% – The Relationship Between Sun Exposure and COVID-19
5. Engage 1,493 – 8.0% – Sunlight and Oxidative Stress in COVID-19 Patients

Top 5 VDS Posts for Reach

1. Reach 23,353 – 10.3% – Diseases Associated With “Sunshine Deficiency”
2. Reach 20,858 – 9.2% – Video – Cost/Benefit of Optimal Health With Sunshine, Vitamin D
3. Reach 19,427 – 8.6% – Melanoma Overdiagnosis and the Real Risk of UV Exposure for Skin Cancer
4. Reach 18,272 – 8.0% – Nutrients That Help Protect the Skin From UV Damage
5. Reach 17,632 – 7.8% – Can You Use Artificial Sunlight as a Sunshine Supplement

Top 5 VDS Posts for Sharing

1. 60 shares – 22.0% – Diseases Associated With “Sunshine Deficiency”
2. 56 shares – 18.9% – Video – Cost/Benefit of Optimal Health With Sunshine, Vitamin D
3. 24 shares – 8.1% – Sunlight and Oxidative Stress in COVID-19 Patients
4. 22 shares – 7.4% – “Smiley Curves” Illustrate the Association Between UVB Availability and Disease
5. 21 shares – 7.1% – How To Use the Sun Safely to Make Vitamin D and Benefit Your Health

Best regards,

Perry Holman

Executive Director

Vitamin D Society