In the News

Marketing Spray Tans with TikTok

Wednesday, December 17, 2025
In the age of social media dominance, TikTok has emerged as a game-changing platform, revolutionizing the way businesses approach marketing. From viral dance challenges to creative makeup tutorials, TikTok has proven to be an influential tool for businesses looking to expand their reach and engage with a younger demographic. In the beauty industry, the use of TikTok has become increasingly prevalent. Leveraging the power of TikTok presents a unique opportunity for businesses to connect with a vast audience and showcase the benefits of their products or services in a visually captivating and engaging manner. continue reading

Level Up: Setting new standards for membership pricing

Wednesday, December 17, 2025
While plenty of tanning businesses are still thriving by focusing on driving the majority of their members to all-access memberships that showcase exceptional value, others are now starting to push the limits on membership pricing. Some of the major tanning franchises are now offering UV-only memberships that exceed $100 per month, and smaller, independent operators are also starting to migrate toward more premium pricing, including all-access options up to $150 and above. continue reading

Significant Benefits for Depression, Suicide Risk, and Cardiovascular Health with Vitamin D

Tuesday, December 16, 2025
A new RCT demonstrates that correcting vitamin D deficiency can significantly improve mental health outcomes while simultaneously reducing cardiovascular risk factors continue reading

Exposure to sunlight has health benefits

Friday, December 12, 2025
“Exposure to sunlight has become a risk versus benefit equation with the benefits for most of us being very high. More specifically, non-burning sun exposure is beneficial for multiple body systems, principally by pathways not dependent on vitamin D. continue reading

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